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Turkish Airlines
UEFA EURO 2016 & Champions Cup / Challenge Cup activation
our support
Turkish airlines is one of the most recognized airlines in the world. As a partner of EURO 2016 and the European Rugby Cup Finals, the brand consulted the agency to pilot its activation plan.
With a clear objective in mind: placing fans at the heart of the campaign, and offering them a unique experience. We handled the following missions: the fan zone for the rugby finals, the commercial display (stadium forecourt), the hospitality program, the management of staffing and hostesses, and the partnership with RMC Radio for the EURO 2016.
impact
10
cities activated
+ 50
games managed over the 2 competitions
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